Friday, 14 December 2018

Advertisement Without Meaning Cause Frustration!

In today's world along with print and Television Media, Advertisement is playing an important part to make us understand about the economy and various other factors in life. Yesteryears with the advent of advertisement the more of jingle based approach was used in which Mala D along with Stayfree and various other products were out of the fun-filled atmosphere in the classroom when the students use to sing Chup-Chup bathi ho jarur koi baat hai...and the class was full of laughter. 

This was just a way to say about the fun economics of the nation and also the Pepsi advertisement use to create a stir in the nation which was telecasted during Cricket  Matches and nobody could deny tat Kapil Da become a familiar name after Palmolive da jawab nahi...

Yesterday, while browsing over the internet I come through an advertisement which stated that Hongkong is more or less like Mumbai...maybe both of them are Harbour cities and are economically progressive but making a vague comparison brings a bad taste in mind.

If one thinks about a city it is not only about the progress of the city on an economic front but 1000 of years is attached with its growth and evolution. If one thinks about Mumbai it has a great cultural heritage and was once the gateway to the nation through the Gateway of India. Also, the culture is beautiful with people from all over the world coming to see the heritage build by the Great Maratha who has their own naval base when the warships were not a part of the warring nations.

Similarly, Hongkong was a place from where the British got an easy way to go for the opium trade and thus China bargained for the City for 100 years with Britishers to get themselves a free nation. In this way, although China and the Britishers both benefited from the development of the port city it made Hongkong what it is today.  

With skyscrapers similar to Mumbai and the city with great pubs and malls along with people coming from all over the world could get a vague comparison about two cities but if we find the cultural aspect then the Hongkong is more towards rapid growth with having a look towards consumer behavior helping them to flourish.

The only comparison which can be said that once they have treaded on the path of growth they fiercely are guarding themselves which is also a part of Mumbaikars. In this way, certainly one could say that both the city has one common factor about not resting on their laurels but carrying on the attitude of I did it for my own benefits along with progress in thought and will not allow anyone to take over the gift of the greatness which has been inherited through my genes!

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